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ADA Guide to Private Practice: An Introduction to Starting Your Own Business |
Ann S. Litt, MS, RD and Faye Berger Mitchell, RD
This introductory guide is the ideal resource for any dietetic professional considering private practice. By incorporating checklists, self-assessments, sample forms and real-life examples from successful practitioners, the authors provide an honest look at the challenges and rewards of going out on your own. Topics include: the pros and cons of private practice, choosing a business structure, advisors for your practice, office space, marketing, networking and accepting payment, including reimbursement considerations for your services.
Table of Contents
Chapter 1: Private Practice . . . Is It for You?
What It Takes to Be in Private Practice
Personal Traits of Successful Entrepreneurs
Professional Skills of Successful Entrepreneurs
Pros and Cons of Private Practice
Pros
Cons
Is Private Practice for You? A Summary
Chapter 2: Minding Your Business
Advising Your Business
Accountant
Attorney
Banker
Business Consultant
Marketing Consultant and Public Relations Adviser
Choosing an Appropriate Business Structure
Sole Proprietorships: Going It Alone
Partnerships: A Match Made in Heaven?
Corporations: Not Just for McDonald’s
The Business Plan: Planning for Success
Purpose
What to Include
Conducting Business
Naming Your Business
Licenses and Zoning
Insurance
Contracts
Minding Your Business: A Summary
Chapter 3: Setting Up Shop: What Do You Really Need?
Finding Office Space
Renting
Co-leasing
Subleasing
Other Possibilities
Home Office
Traveling Office
Outfitting Your Office: Assessing Your Needs
Furnishings
Equipment
Business Forms and Supplies
Patient Counseling Essentials
Supplies
Miscellaneous Supplies
Medical Equipment
Client Forms
HIPAA: The Bottom Line
Setting Up Shop: A Summary
Chapter 4: Money Management
Office Payment Policies
Collection of Overdue Payments
Accepting Credit Cards
Missed Appointments
Setting Fees
Key Factors to Consider
Setting Fees for Private Patient Counseling
Setting Fees for Contract Work
Mistakes to Avoid
Accounting and Record Keeping
Setting Up Effective Policies and Procedures
Choosing Accounting Software
Reimbursement for Services
Information Resources
Third-Party Payers
Accepting Reimbursement
Tools for Billing
Superbill
CPT Codes
Reimbursement Policies: What Is Right for Your Practice?
Options
Practice Models
Accounting and Reimbursement Issues to Consider
Professional Example: One Dietitian’s Reimbursement Policies
Money Management: A Summary
Chapter 5: Marketing
Your Target Market
Focus Groups
Advisory Boards
The Service or Product You Are Selling
Generalist or Specialist?
Tools and Methods for Reaching Your Target Market
Networking: It’s Not What You Know…It’s Who You Know
Advertising
Publicity
Marketing: A Summary
Chapter 6: Staying in Business
From Educator to Counselor
Becoming a Nutrition Therapist
Good Listening Skills
Empathy and Support
Care and Trust
Respect for Boundaries
Massaging Referrals (Or, How to Get Them Back)
Selling Nutrition Therapy
Staying in Business: A Summary
Chapter 7: A Brave New World: Putting Technology to Work in Your Practice
The Essentials
Computer Hardware
Computer Software
Using the Internet
Listservs and Electronic Mailing Lists
The World Wide Web as Research and Marketing Tool
Web Site for Your Practice
Personal Digital Assistants
Nutrition Assessment Tools
Body Fat Analyzers
Metabolic Testing
A Brave New World: A Summary
Chapter 8: The Sky’s the Limit: Turning Your Experience into Dollars
Defining the Word “Consultant”
Market Trends
Consulting Opportunities
Private Practice
Consulting for Health Care Facilities
Writing
Consulting to the Media
Public Relations Firms
Corporations
Fitness Centers
Physicians and Allied Health Practices
Grocery Store Chains
Consulting in Cyberspace
Beyond the Sky
Professional Examples
Toni Bloom, MS, RD
Kathy Wise, RD
Christine Palumbo, MBA, RD
Tracy Fox, MPH, RD
Tammy Lakatos Shames, RD, CDN, CPT, and Lyssie Lakatos, RD, CDN, CPT
Kate Geagan, MS, RD
Nancy Collins, PhD, RD, CDN
Are You Ready Now?
The Sky Is the Limit: A Summary
Chapter 9: Resources for Success
Publications for Starting and Staying in Business
Nutrition Resources and Products
Nutrient Analysis Software
Organizations and Associations Providing Nutrition Education Resources
Newsletters and Periodicals
Business Resources
Marketing
Business Templates and Tools
General Business Support
Resources for Speakers
Government Resources
HIPAA Resources
HIPAA Guidelines
Sample HIPAA Forms
MNT and Medicare Resources
Publications
Information
Appendixes
Appendix A: Model HIPAA Notice of Privacy Practices
Appendix B: Code of Ethics for the Profession of Dietetics
Index
#3479 Softbound
248 pages, 2005
ISBN: 978-0-88091-347-8
Non-member Price: $47.00 + shipping and handling
Member Price: $35.50 + shipping and handling
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