06/01/2008

Eat Right: American Dietetic Association Unveils New Organizational Identity and Logo

FOR RELEASE JUNE 1, 2008

Media contacts:  Jennifer Starkey, Phil Allen      
800/877-1600, ext. 4802, 4769
media@eatright.org

CHICAGO — The American Dietetic Association unveiled its new organizational identity June 1, including a revitalized logo that features colors of healthy foods and the phrase Eat Right.

The new logo has been developed to support the American Dietetic Association’s new strategic plan and to reinforce ADA’s vision: Optimize the nation’s health through food and nutrition, and its mission: Empower members to be the nation’s food and nutrition leaders.

The logo, using leafy green, apple red and plum colors, represents the first change in ADA’s organizational identity in more than 20 years. The logo shows ADA as a multidimensional yet unified organization, and enables immediate understanding of ADA and its components, programs, services and magnitude.

To complement ADA’s new logo, the Association has developed a statement of purpose that expresses its mission and vision in one clear, concise statement:
The American Dietetic Association is the world’s largest organization of food and nutrition professionals. ADA is committed to improving the nation’s health and advancing the profession of dietetics through research, education and advocacy.

“ADA’s organizational identity program represents a significant milestone in the Association’s 91-year history as the world’s largest organization of food and nutrition professionals,” said registered dietitian and American Dietetic Association President Martin M. Yadrick.

“ADA has incorporated the phrase Eat Right into its messages for a number of years, including National Nutrition Month® themes and the name of ADA’s Web site, www.eatright.org,” Yadrick said.

“Eat Right is a simple expression that declares what ADA is and what we promote. The new logo conveys the wide range of ADA’s capabilities, services and contributions to its members and the public alike,” Yadrick said.

Among the goals of ADA’s new organizational identity program are: to increase awareness, understanding and respect for ADA and for registered dietitians; to build unity and cohesiveness among ADA’s membership; and to promote pride in the organization.

The American Dietetic Association is the world's largest organization of food and nutrition professionals. ADA is committed to improving the nation’s health and advancing the profession of dietetics through research, education and advocacy. To locate a registered dietitian in your area, visit the American Dietetic Association at http://www.eatright.org/.