ADA Strategic Plan — Mission, Vision and Values

Mission: 
Leading the future of dietetics

Vision:
American Dietetic Association members are the most valued source of food and nutrition services

Values:
Customer Focus -  operates with consideration for the needs and expectations of internal and external customers

Integrity - acts ethically, with accountability and attention to excellence

Innovation - fosters an environment of positive change through creativity and continuous improvement

Life-Long Learning - takes personal accountability for own competence and seeks opportunities for continued learning

Collaboration - promotes open dialogue, cooperation and the sharing of knowledge

Inclusivity - demonstrates respect and sensitivity toward and appreciation for, the backgrounds, differences, and points of view of others

Social Responsibility - guides decisions and actions by considering economic, environmental and social implications

Strategic Goals:

• Build an aligned, engaged and diverse membership
• Influence key food, nutrition and health initiatives
• Impact the research agenda and facilitate research supporting the dietetics profession
• Increase demand for and utilization of services provided by members
• Empower members to compete successfully in a rapidly changing environment
• Proactively focus on emerging areas of food and nutrition

Selected Priority Areas:

1. Obesity/Overweight (Prevention and intervention to attain and maintain healthy weights, with a focus on children)
2. Healthy Aging (Impact of nutritional changes with aging, impact of aging population on healthcare system and food and nutrition services)
3. Food Supply (Safe, sustainable, and nutritious food supply, bio-terrorism, biotechnology of foods, food production processing and preparation, functional foods)
4. Nutrigenetics and Nutrigenomics (Implications of new knowledge for nutrition and dietetics practice)
5. Integrative Medicine (Herbals, botanicals, supplements and alternative medicine)