Affiliate List Rental Guidelines

ADA’s Data Management Information System provides affiliates with access to their particular members and to dietetics professionals living within their affiliate who are pre-qualified for ADA membership but are non-members. Non-member data is provided for affiliate recruitment purposes only and can not be sold as part of the list rental program. These lists are updated on a daily basis as changes are received at ADA headquarters.

Suggested List Rental Regulations
If an affiliate wants to sell their membership list, the following guidelines should be followed:

  1. A completed rental agreement and a copy of the intended mailing should accompany each rental request. Refer to the ADA Web site for a sample of ADA’s list rental agreements.
  2. The list rental should be contingent upon approval of the user’s purpose, which should be consistent with ADA positions and philosophies (refer to the end of this page for ADA’s mission, vision and philosophy). Product statements on properties, performance, nutrient values, beneficial results, etc., should be verified by adequate data available in well-accepted literature.
  3. Lists are rented for one-time use only, for which it was approved. Renters should be informed of this in the rental agreement.
  4. Lists may not be used by a company or organization to conduct a survey.
  5. Lists should not be duplicated, transferred, sold to a third party or used for any purpose other than the expressed direct mail purpose. Violation of these specifics should be grounds for denial for any future rental requests. 

Inter-Affiliate Requests for Membership Lists:
When one affiliate wants to obtain the membership list of another affiliate, the requesting affiliate is encouraged to contact the other directly to request their membership lists. Affiliate contact information is available on the ADA Leadership Directory on the member-only Web site.
 
Suggested Fees
$130 per 1,000 names or $0.13 per name

Minimum order, for-profits: 500 names or $65
Minimum order, non-profits: 50 names or $20

Possible list formats available include e-mail, diskette, P/S labels or 4-up Chestire labels.

E-mail:   Flat Fee of $50
Diskette:  Flat Fee of $25
Pressure Sensitive Labels:  Extra $7.50 per 1,000 labels
Cheshire Labels:  No additional charge


Affiliate Checklist for Review of Direct Mail List Rental Requests
Affiliates should ask the following questions prior to approving any requests for rental of their membership list for direct mail purposes:

  • Is this product or service of interest to our members? 
  • How is this product made available to consumers?
    - Retail outlets?
    - Sold directly to consumers by the company?
    - By distributors? (See ADA Code of Ethics and Draft Opinion on Dietary Supplements.)
  • Are products manufactured using industry or government standards?
    - If the product is a dietary supplement, what specific standards?
    - Does this information appear on product label?
  • Is there current research, within the past five years, to support product claims?
    - Is a reference list provided?
    - Is research published in peer-reviewed journals?
  • Has the company (or product) being reviewed been under recent investigation by the FDA?
    - Was it related to product claims?
    - Was it related to adverse effects of the product?
    - Was it related to questions concerning product ingredients? 
  • Has the program or publication been approved by CDR for continuing professional education?

ADA Mission
Leading the future of dietetics.

ADA Vision
American Dietetic Association members are the most valued source of food and nutrition services.

ADA Philosophy
There is no good or bad food.
The key to a healthy eating style is balance, variety and moderation.
The nutrition message focuses on total diet, not on individual foods.
A positive approach to eating well is to be emphasized.
Increased physical activity is beneficial.

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