American Dietetic Association and ADA Foundation Launch Kids Eat Right: National Effort to Address Childhood Obesity
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CHICAGO – The American Dietetic Association and the ADA Foundation are launching a new national campaign that enlists registered dietitians in public education projects and other programs to promote healthy eating and prevent childhood obesity.
The campaign, called Kids Eat Right, is being launched at ADA's 2010 Food & Nutrition Conference & Expo, November 6-9 in Boston, Mass. As part of the launch, a session titled "The Foods Kids Aren't Eating: Overcoming Childhood Obesity with Total Nutrition through Kids Eat Right" will be held Tuesday, November 9. At that session, the results of a nationwide consumer survey will be released that looks at families' eating behaviors and nutrition knowledge.
"Kids Eat Right intends to both motivate and enable registered dietitians, the food and nutrition experts, to become involved in spreading a total nutrition message through childhood obesity prevention efforts in schools and communities," said registered dietitian and American Dietetic Association President Judith C. Rodriguez. "In doing so, we can increase the national attention paid by families towards the consequences resulting from poor nutrition and malconsumption patterns in children."
Rodriguez said most childhood obesity prevention efforts have focused on reducing access to junk food and promoting fruit and vegetable consumption. "However, it is also important to address the nutrients lacking in most children's diets. The majority of our nation's youth consume calories at the top of the recommended range, yet fall short in meeting requirements in one or more nutrients that are critical to growth and development."
"Consequently, our children are simultaneously over-fed with empty calorie food and drinks and undernourished. Kids Eat Right aims to ensure quality nutrition for all youth — that each child meets their nutrient requirements, gets adequate physical activity and maintains a healthy weight," Rodriguez said.
Kids Eat Right focuses on three main objectives:
- Mobilize registered dietitians to participate in community and school efforts to prevent and eliminate childhood obesity
- Educate children, families, communities and policy makers on the importance of high-quality, nutritional foods in childhood obesity prevention efforts
- Support the recommendations of the White House Childhood Obesity Task Force, with a special focus on parents and schools, by mobilizing ADA members.
Also launching at ADA's conference is the new Kids Eat Right website, designed around the theme "Shop-Cook-Eat." The customizable site aims to bring families together for nutritious meals each day by providing simple, easily accomplished messages:
- SHOP: How to shop for healthy foods for your family.
- COOK: How to cook food/s to gain the most nutrient value, including tips and recipes.
- EAT: The benefits of eating together as well as how to eat when you are away from home.
The American Dietetic Association Foundation is a 501(c)3 charity devoted exclusively to nutrition and dietetics. It funds scholarships and awards, public awareness and research projects and ADA strategic initiatives and is the largest provider of scholarships and awards in the field of dietetics. The Foundation's mission is funding the future of the dietetics profession through research and education. Visit the ADA Foundation at www.eatright.org/foundation.
The American Dietetic Association is the world's largest organization of food and nutrition professionals. ADA is committed to improving the nation's health and advancing the profession of dietetics through research, education and advocacy. Visit ADA at www.eatright.org.