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Press Release

ADA Congratulates Alliance for a Healthier Generation and Welcomes New Partners to the Fight Against Childhood Obesity


Media Contacts: Ryan O'Malley, Allison MacMunn
800/877-1600, ext. 4769, 4802

The American Dietetic Association congratulates the Alliance for a Healthier Generation on the one year anniversary of the Alliance Healthcare Initiative and welcomes Accenture and Humana as the newest associations to join the fight to provide comprehensive health benefits for the prevention, assessment, and treatment of childhood obesity. The Alliance Healthcare Initiative is designed to help families work in collaboration with their primary care physicians, registered dietitians and other healthcare professionals to achieve lifelong health. By helping children to work with their primary care physicians, insurers can facilitate the introduction of benefits designed to keep future healthcare costs low and improve the overall health and well being of children and families.

Past ADA President Martin Yadrick participated in the launch of the healthcare initiative program.

"For the first time in many cases, children and families throughout our country will have access to the unparalleled nutrition therapy services provided by registered dietitians," said Yadrick. "RDs will collaborate with physicians to address the childhood obesity epidemic and children and families receive nutrition counseling they need without financial worry. This is exactly the type of collaborative effort that ADA believes is needed to combat the childhood obesity epidemic."

See the official press release for more information on the Alliance and its newest members.

Related Resource

  • Alliance for a Healthier Generation Expands Efforts to Combat Childhood Obesity with Launch of Landmark Healthcare Initiative - February 19, 2009


About the American Dietetic Association

The American Dietetic Association is the world's largest organization of food and nutrition professionals. ADA is committed to improving the nation's health and advancing the profession of dietetics through research, education and advocacy. Visit the American Dietetic Association at

About the Alliance for a Healthier Generation

The William J. Clinton Foundation and the American Heart Association joined forces in May of 2005 to create a healthier generation by addressing one of the nation’s leading public health threats – childhood obesity. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids nationwide to make healthy lifestyle choices. The Alliance works to positively affect the places that can make a difference to a child's health: homes, schools, restaurants, doctor’s offices and communities. For more information please visit: