JavaScript DHTML Drop Down Menu By Milonic Donor Spotlight: The General Mills Foundation Champions for Healthy Kids Grants Program

a Publication for members of the Academy of Nutrition and Dietetic

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Donor Spotlight: General Mills and the General Mills Foundation

Champions for Healthy Kids Grants Program

The Champions for Healthy Kids Grants program is a partnership between the ADA Foundation, the General Mills Foundation and the President's Challenge. The grants provide an opportunity for Registered Dietitians (RDs) or Dietetic Technicians, Registered (DTRs) to work with a non-profit organization and apply for funding of programs that improve children's nutrition and fitness. Grants are awarded throughout the country and support a wide variety of programs and services to children of all ages. Since 2002, more than $4 million has been provided for innovative youth nutrition and fitness initiatives.

Each year the Champions program has awarded 50 grants of $10,000 each.

The General Mills Foundation was created in 1954 to focus the company's philanthropic resources on community needs. The mission is to provide financial support to nonprofit organizations that create sustainable community improvement in the areas of youth nutrition and fitness, social services, education and arts and culture. The General Mills Foundation is based in Minneapolis, Minn. location of the General Mills World Headquarters.

Since the General Mills Foundation was created, it has awarded over $420 million to nonprofit organizations. In the 2009 fiscal year, it contributed nearly $21 million in grants to local communities. General Mills has invested over $18 million and reached more than 3.5 million youth across the country to improve their nutrition and fitness.

Jane Gooder R.D., Indiana School for the Blind and Visually Impaired and Indiana School for the Deaf and one of the grant recipients, commented:

“The grant paved a new road for our students to follow and gave a new awareness about their well-being by doing more exercises, eating healthier foods, and drinking more water.” In addition, “Receiving a grant through the General Mills program has enabled us at the Indiana School for the Blind and Visually Impaired and the Indiana School for the Deaf to improve awareness of good nutrition and increase physical activity. Through the grant we purchased bikes — stationary bikes at the blind school and regular bikes for the deaf school. As a result, staff at the deaf school has reported that 'before this program was available, we didn’t have this much participation in physical activity. R.A.s are thrilled to see kids using bikes and exercising.' At the blind school the kids especially enjoyed the after school nutrition interactive seminars and were asking when are we doing this again. We were able to expose the kids to a wider focus on building healthy habits for a healthier lifestyle.”

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