People to Know
Katie Burke, CEM
Exhibits Manager
Katelyn Wujciga
Exhibits Coordinator
Abby Manger
Special Projects Manager,
FNCE 2012 Event Sponsorships
Susie Burns
Director of Major Gifts,
Academy Foundation Sponsorships
Exhibitor Advisory Council Members
Mindy Weis, Chair
Morrison Management Specialists
Shaily Jariwala
USA Rice Federation
Gena Gerth, MBA, RD, LD,
Yum! Brands, Inc.
Deborah Bowen
U.S. Foodservice
Amy Reed
The McGraw-Hill Companies
Bren Chichvara
The Coca-Cola Company
Cindy Harriman
Whole Grains Council/Oldways
Sarah Woodside
Kellogg Company
Patricia Zecca
Campbell Soup Company
Nancy Edwards
Mead Johnson Nutritionals
Deb Lang
Wells Enterprises, Inc (Blue Bunny)
Key Web Resources
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Welcome to the June edition of the Academy of Nutrition and Dietetics Exhibitor Newsletter, Exhibit Right: News and Information for the Nutrition Business Community. Here you will find valuable tips and resources, as well as deadline reminders to help you save money. Read on to learn about all our sponsorship opportunities and find additional tips and information pertaining to the upcoming Food & Nutrition Conference & Expo.
If you have something you would like to address or have questions, please contact our Exhibits Coordinator, Katelyn Wujciga, at kwujciga@eatright.org.
In This Issue
Exhibitor Opportunities Still Available!
In addition to show participation; we offer our exhibitors a wide range of exciting opportunities at FNCE. Further solidify your customer relationships and add to your investment by taking advantage of these opportunities. Consider one of the following:
NEW! Focus Groups
Decrease additional travel costs and off-site venue expenses by hosting a Focus Group at FNCE! This is a brand new opportunity for exhibitors to reach their target audience and gather their opinions, beliefs, and attitudes about your company, product, or service. FNCE is the premier location to host a Focus Group because you can walk right over to your group straight from the exhibit hall. Click here for the Focus Group Form and Application.
New Product Showcase
The deadline is fast approaching for our New Product Showcase. This is a great opportunity to showcase a new product that was introduced after September 2011. For $600 we will feature your product online 3 months prior to FNCE, and leave it up 3 months following FNCE. Your new product will also be listed in the FNCE Program, have a New Product icon on the Product Locator and showcased on a flat panel screen at the entrance of the Expo hall. You may submit up to two digital images with a 1,000-character description. The submission deadline is June 24, 2012. Please e-mail your images to Katelyn Wujciga at kwujciga@eatright.org.
Seeking Nutrition Professionals? Look No Further!
Is your company hungry for nutrition professionals? Are you a university offering dynamic internship opportunities? The Center for Career Opportunities is your perfect opportunity to seek out qualifying individuals! This is a one-day showcase in which you can meet face-to-face with candidates who are qualified nutrition professionals interested in a wide variety of employment and/or dietetic internship opportunities. The Center for Career Opportunities is $300 and will take place on Monday, October 8, 2012, from 8:30 – 11:30 a.m. There are only 18 spots available and sales have begun! Please contact Katelyn Wujciga at kwujciga@eatright.org for more information or apply here today!
Scam Report –Poachers on the Prowl
This is a reminder that onPeak, LLC is our official housing partner. It has been brought to our attention that other non-official housing companies have begun targeting our exhibitors. Securing rooms with any other company other than the Academy's Official Housing Partner, onPeak, is at your own risk. The Academy will not be held liable for any issues resulting from booking any rooms outside of the Official 2012 FNCE Housing Block.
Contact Rich Santana, Meetings Coordinator, at 312/899-4851, or rsantana@eatright.org. if you receive a call from an outside "housing" company. You may contact Rich Santana, or e-mail fnce@onpeakevents.com with further questions.
It's Not Too Late! Become a FNCE Event Sponsor
It is not too late to become a FNCE even sponsor. This opportunity is exclusive to only 10 companies and is an ideal way to set your company apart from over 350 FNCE exhibitors, drive traffic to your Expo booth and maximize your exposure before and after the show.
The 2012 FNCE event sponsor package is $15,000 and includes:
- 10' x 10' Exhibit Booth including one full event registration and four booth personnel badges (this benefit can be credited toward a larger booth space)
- Company logo included in shared sponsor recognition signage in high-traffic areas on-site
- One ¼ page black and white ad in FNCE Program Book (this benefit can be credited toward an upgraded program book ad)
- Company logo included in shared sponsor recognition ads in FNCE Program Book and Academy publications
- One invitation to the Academy of Nutrition and Dietetics Foundation Gala
- Company description, logo and link on the 2012 Food & Nutrition Conference & Expo website
- Pre- and post-event use of 2012 Food & Nutrition Conference & Expo attendee mailing or email file
- Opportunity to select and reserve booth space for the 2013 Food & Nutrition Conference & Expo, prior to other non-sponsoring exhibitors
- One invitation to the Academy's Annual Sponsor Summit
Please contact Abby Manger, Special Projects Manager at 312/899-4793, or e-mail amanger@eatright.org
The Academy is teaming up with its official journal, the Journal of the Academy of Nutrition and Dietetics to present Nutritional Pursuit, a fun, interactive game that will help drive traffic to your booth. This game is a great marketing opportunity for FNCE Exhibitors. Attendees will visit your booth to answer your trivia question and have their game piece validated.
Nutritional Pursuit sponsors are included in our marketing campaign which includes the following:
- Promotional emails sent to preregistered FNCE attendees
- Shared recognition ads in the Journal of the Academy of Nutrition and Dietetics and the FNCE Program Book
- Nutritional Pursuit website, featuring your logo and link to your site, online for up to three months prior to the event
- Banner advertising to drive potential participants to the contest site
- Nutritional Pursuit game piece with sponsor logo and question provided to all FNCE attendees in their conference tote bag upon registration
- Nutritional Pursuit T-shirt, free just for playing (while supplies last)
Nutritional Pursuit sponsors also receive an opportunity to select and reserve booth space for FNCE 2013 prior to non-sponsoring exhibitors, sponsor recognition signage provided for display at each sponsor's booth, inclusion in Expo hall signage placed in high-traffic areas. In addition, regular announcements about Nutritional Pursuit will be made during each day of FNCE, reminding attendees to visit the sponsors to win prizes!
The investment to participate is $10,000. Please contact the Nutritional Pursuit sales team if you are interested in this opportunity.
Show Your Support through Foundation Sponsorship
The Academy of Nutrition and Dietetics Foundation has a distinguishable presence throughout FNCE. As an Exhibitor, your support of the Foundation events and activities during FNCE allows the Academy of Nutrition and Dietetics Foundation to offset operating expenses associated with providing scholarships, awards, research grants and managing public education campaigns. There are many sponsorship packages available that will not only support the Foundation's mission, but provide your company with additional exposure throughout the conference.
Foundation Gold FNCE Sponsor Package
This package is $20,000 and recognizes you as sponsor of the Foundation Gala, Leadership Breakfast, 50-Year Member Tea, Donor Reception and Dollars for Scholars through benefits outlined in silver and bronze sponsorship package plus:
- Table of 10 for Foundation Gala
- Full page ad in Foundation Gala program book
- Company logo and description on Foundation website
- Sponsorship listing in Foundation Gala program book
- Sponsorship listing on electronic Foundation Gala seating request forms sent to all participants
- Invitation for table (as opposed to two) to attend Foundation Reception preceding Foundation Gala
- Sponsorship listing on Foundation Gala tickets
- Organization logo rotated on screen as part of Foundation Gala presentation
- Signage (provided by Foundation) at Foundation Gala
- Verbal recognition during Foundation Gala
- Sponsor recognition in event promotion included in pre-FNCE attendee newsletter.
- Sponsorship listing on FNCE flyer inserted in Foundation donor thank you acknowledgements July through September
- Mention of support in Philanthropy, Awards and Grants section of Eat Right Weekly all member e-newsletter
Foundation Silver FNCE Sponsor Package
This package is $10,000 and recognizes you as sponsor of the Leadership Breakfast, 50-Year Member Tea, Donor Reception and Dollars for Scholars through benefits outlined in bronze sponsorship package plus:
- Congratulatory message in 50-Year Member Tea Booklet
- Dollars for scholars can for booth and logo on can at Foundation Booth
- Listing in Academy/Foundation 2011-2012 Annual Report
- Listing in Foundation Matters e-newsletter
- Listing in Foundation Supporter Ad in the Journal of the Academy of Nutrition and Dietetics
- Invitation for 2 representatives (as opposed to one) to attend Foundation Reception preceding Foundation Gala
- Sponsorship listing in Foundation FNCE ad in the Journal of the Academy of Nutrition and Dietetics (same ad published in up to two issues)
- Opportunity to include one piece of literature in leadership breakfast participant folder
- Signage (provided by Foundation) 50-year member tea and leadership breakfast
Foundation Bronze Sponsor Package
This package is $5,000 and recognizes you as sponsor of Donor Reception and Dollars for Scholars through:
- Dollars for scholars can for booth and logo on can at Foundation Booth
- Listing in Foundation 2011-2012 Donor Report on website
- Corporate supporter sign for booth in exhibit hall at FNCE
- Signage (provided by Foundation) at donor reception
- Corporate support symbol next to organization name and listing in FNCE on-site program book (if secured by May 1, 2012)
- Corporate support ribbon distributed during FNCE
- Sponsorship listing in Foundation sponsor thank you ad in the Journal of the Academy of Nutrition and Dietetics
- Sponsorship listing on the Foundation website
- Corporate supporter listing in program book for Foundation Gala during FNCE
- Invitation for 1 representative to attend Foundation Reception preceding Foundation Gala
- Acknowledgement on Donor Reception invitation
Yoga
This popular and healthy activity always attracts attendees! For $15,000 your company can sponsor five, one-hour yoga sessions throughout the conference. This sponsorship investment includes signage, opportunity to distribute information to session attendees, 75 yoga mats with your company's logo, listing in program books, and much more!
Foundation Photo Shop
FNCE is a great time for our members to take head shots. Sponsor the Foundation Photo Shop and receive:
- Signage (provided by Foundation) outside photo shop room
- Opportunity to distribute information to session attendees
- Sponsorship listing in Foundation sponsor thank you ad in the Journal of the Academy of Nutrition and Dietetic
- Sponsorship listing in Foundation FNCE event ad in the Journal of the Academy of Nutrition and Dietetics (same ad published in up to two issues)
- Sponsorship listing on FNCE flyer inserted in Foundation donor thank you acknowledgements July through September
- Sponsorship listing on the Foundation website
- Company name on email confirmation
- Company logo on thumb drive
- Listing in Foundation 2011-2012 Donor Report on website
- Corporate supporter sign for booth in exhibit hall at FNCE
- Corporate support symbol next to organization name in FNCE on-site program book (if secured by May 1, 2012)
- Corporate support ribbon distributed during FNCE
- Listing in Foundation Corporate Supporter Ad in the Journal of the Academy of Nutrition and Dietetics
- Listing in Foundation Matters e-newsletter
- Listing in 2011-2012 Academy/Foundation Annual Report
- Sponsorship listing in Foundation Matters e-newsletter
- Invitation for one representative to attend a Foundation Corporate Reception held during FNCE
- Corporate supporter listing in program books for Foundation Gala during FNCE
Kid's Eat Right Gala
The Foundation will host a legendary evening of gourmet food, spectacular entertainment and dancing. The Gala is the social event of the conference. During the evening, you can mingle with industry professionals, Academy leaders and peer industry leaders. Semi-formal attire is acceptable. Tables and tickets are available to purchase for the Academy Foundation's Kids Eat Right Gala. Sponsored by ConAgra Foods.
The Kid's Eat Right Gala will be Monday, October 8, 2012, at the Philadelphia Marriott Downtown with a reception from 6:30 – 7:30 p.m. and a dinner from 7:30 – 9:00 p.m.
To purchase a table please complete the Foundation Table form. Questions? Contact Linda Hudson at lhudson@eatright.org
Donate an item to the FNCE Silent Auction!
Thanks to generous supporters, the Foundation raised over $17,000 last year at FNCE to continue our scholarships, awards, research and public education programs focused on creating healthier lifestyles for children and their families. The auction is a great way to promote your company to the over 8,500 registered dietitians, dietetic technicians, registered diabetes educators, food service buyers/managers, patient counselors and culinary professionals who attend FNCE. Please confirm your intent to make a donation by July 2, 2012 to Linda Hudson and we will include your name in the FNCE onsite program book as a donor.
Please contact Susie Burns, Senior Director, Academy Foundation Sponsorships at 312/899-4752, or e-mail sburns@eatright.org to find out which opportunity is right for you! Click here to learn more! All of the above are great ways to give back while increasing your exposure!
Giveaways, Book Signings and More!
Promotions, Prize Awards, Drawings and Contests
Promotional giveaways are a great way to draw attendees to your booth. Prize awards, drawings, contests and other such traffic builders will be permitted by the Academy upon completion of our application by August 24, 2012. Exhibitors must provide a detailed description of what will be taking place and being awarded. No promotions, contests or drawings may involve the solicitation or collection of fees, contributions, or monetary payments, whether for the Exhibitor or for any third party, including a charitable organization related to the Exhibitor. Promotions, contests and/or drawings must be solely for the promotion of the exhibiting company. An exhibitor cannot solicit other exhibitors at the Expo for participation in any promotion, contest and/or drawing. Prizes for drawings and contests must keep within the professional nature of the Expo and must not exceed $500 in value.
Book-Signings
If an exhibitor wishes to hold a book-signing within their booth, they can only hold these demonstrations during unopposed exhibit hours. In order for an Exhibitor to be approved to hold a book-signing within their booth, their allotted space needs to be a minimum of a 20 x 20 (400 square feet). Again, all traffic-builders, demonstrations, book-signings and/or prize drawings must be approved by submitting the Application for Promotions and Giveaways to the Academy.
Trade Show Tip: Booth Staffing
Used by permission of Skyline Exhibits, www.skyline.com
According to Skyline Exhibits, your booth staff is an impression of your brand. Good staffing can boost sales and build positive relationships with attendees, while poor staffing can be a waste of your company’s time. There are strategies for assembling a great team to get the most of your tradeshow experience! Make sure to inform your staffers on proper booth etiquette and the tradeshow industry. Let them know the investment your company is making, and the importance of a motivated and knowledgeable staff. Furthermore, make sure they know your product! It is important to choose staffers who want to be there and know what to share with attendees in a short amount of time to hold their attention.
Read Skyline Exhibits' full article, 10 Top Tips For Trade Show Booth Staffing.
If you have questions regarding how many Booth Personnel Badges your company receives, please contact Katelyn Wujciga, Exhibits Coordinator, at kwujciga@eatright.org.
Important Dates
- June 24 – New Product Showcase submissions due
- June 29, 2012 – Program Book descriptions due
- July 2, 2012 – Deadline to be included in program book for FNCE silent auction donation
- August 24, 2012 – Early-bird Registration deadline
- August 24, 2012 – Sampling authorization form due
- August 24, 2012 – Application for Promotional Giveaways due
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